The IET to Offer IET.tv Video Content in China Following First Major Licensing Deal

Agreement with EDU&SUN will see all IET.tv content made available from late autumn 2012 brings over 3,500 videos to students and universities across China

21 August 2012: The Institution of Engineering and Technology (IET) has announced an exclusive deal with EDU&SUN, a leading provider of educational resources in China, to provide IET.tv content to potentially 25 million students at technical universities across the country. This is the first licensing agreement of its kind for this content by the IET, which is aiming to expand its presence in China as part of its global digital development.

The agreement will see EDU&SUN offer access to all IET.tv professional lecture content from late autumn 2012. The online resource connects users to lectures, seminars, conferences and webcasts from practising engineers, technologists and key industry speakers. The IET.tv video collection comprises over 3,500 presentations from 2002 to date, with 450-500 new videos added to the collection each year. They are arranged in eight technology channels including communications, electronics, manufacturing and power.

“Since 1871 we have established a reputation for delivering some of the industry’s leading insight and driving engineering innovation across the globe. IET.tv has become a major part of our offering and we’re pleased to be working with EDU&SUN to deliver it into China,” explains Daniel Smith, Head of Academic Publishing at the IET. “EDU&SUN has a unique insight into the Chinese academic video area which will help us ensure our IET.tv content is reaching the right audience and that those students and lecturers are able to use our resources effectively. It also represents a change of pace in the IETs engagement in China where we see enormous potential both in terms of sales and content acquisition.”

In the run up to the next academic year, EDU&SUN will set up the access portal through which it will offer IET.tv. This will be simple to use and ensure students and academics are able to access all videos quickly and easily. Those academics wishing to subscribe will be able to do so via EDU&SUN’s website – http://www.bjadks.com/.

Liu Shangwu at EDU&SUN, commented: “China’s heritage as a leader in technological development makes our academic community a core IET audience, and through this partnership our students and universities will gain access to some of the world’s leading research. This will help place China at the forefront of engineering and technology innovation. In addition, we will be able to provide a 24-hour service to Chinese subscribers. For example, we provide a customer service hotline and round-the-clock online support. This level of local service is vital to ensure people get the most out of the IET and we’re delighted to have been chosen to deliver it.”

-ends-

Media enquiries to:
Lorna Hughes / Olivia Allen
Harvard PR
0207 861 2844 / 0207 861 3967
iet@harvard.co.uk

Notes to editors:
Interview opportunities are available with IET spokespeople.

About Edu&Sun
Founded in 2004, Beijing EDU&SUN education Technology Company Limited is a national high-tech as well as double-soft enterprise. As one of the biggest academic videos suppliers, the company is dedicated in the development of E-learning platforms and the integrations of courses resources. EDU&SUN has six core products at present, delivering to four markets – higher education, community education, cadre education and juvenile education. It is one of the most professional and solid digital lifelong learning solution suppliers. Adhering to the mission of unity of knowledge and practice, the assistance of learning and the prosperity of the whole country, EDU&SUN takes on the responsibility of lifelong learning social builders.

About the IET
IET’s Inspec database, research journals and books provide a wealth of research and information in the areas of engineering and technology.  The portfolio of research and letters journals and monographs (print and e-Book) in electronics, electrical engineering and related subjects are available online through the IET Digital Library together with conference proceedings, seminar digests and magazines.  The IET Inspec database contains over 13 million abstract and indexing references to journal articles, conference proceedings, technical reports and other literature in the fields of science and technology.  As a membership organisation, the IET is Europe’s largest professional body of engineers with over 150,000 members in 127 countries and is source of essential engineering intelligence.

For more information, visit www.theiet.org